Working with a not-for-profit is a passion of mine here at PLM, so when I started working with Fara I couldn’t wait to see the awesome results.

Fara has an engaged community, but the main challenge is, most people in this community are not new. There usually aren’t new people who join in on fundraising, the followers were pretty stagnant and the marketing was old and tired. I also took over their fundraising account Lend Us Some Muscle in an attempt to bring in a new fundraising community - which has improved!

Our strategy was to make the fundraising options known to everyone, the content brighter and more approachable, and to help build awareness of FA through shareable content.